Avocados and Coconuts Cracks Open Creativity in New Juice Shop Spot

Creative production agency Avocados and Coconuts recently created an energetic spot for popular organic juicery Juice Shop’s new line of sparking tonics. Directed by Matthew Palmer, “Cheers” celebrates the playful packaging and ‘fantastically transportive’ nature of Juice Shop’s new “drink with a purpose” with a punchy comedic take on a classic lifestyle montage.
Emphasizing the transportive nature of Juice Shop’s latest range of sparkling tonics, the spot follows a couple as a normal day takes an unexpected turn when the act of “cheersing” cans of Juice Shop tonic launches them out of their apartment and into a chaotic montage. With each subsequent clink of their cans, they are transported to different locations containing varying degrees of stress, such as getting a face tattoo or outrunning a train. Seamless transitions and intentional angles enable the viewer to experience the fast-paced energy of the spot, which ends with only one person returning safely to the apartment while the other remains trapped in the montage.

“We were very intentional with our decision-making,” says Burde. “Taking a project from concept to execution is something we love doing and can do well, at any scale. To be able to do it for a brand like Juice Shop, who is committed to the highest quality ingredients, and has a passion for sustainability that echoes our own, made this project a real win-win for us.”

The angles of the piece were integral to the overall look and feel of the spot: “We used smaller movements to make the piece feel big. Finding those weird upward angles – off-kilter and a little outside of the norm – gave it a more surreal quality,” says Palmer. “We leaned on the production design and sound design, as well as elements like crash zooms and VFX, to elevate the larger-than-life feel.”
Together with a local production partner, Motion City Films, Avocados and Coconuts’ experience and depth of creativity allowed them to maximize the scope of the project while staying true to the values at the heart of Juice Shop’s story.
"All of us were committed to enjoying the creation of this spot," concludes Palmer. "The trust of the client went a long way in affording us the opportunity to be playfully self-aware. We were able to poke fun at ourselves as creatives, while also showcasing the level of dedication and thoughtfulness we bring to any project, including one as lighthearted as this."
Client: Juice Shop
Creative Agency: Avocados and Coconuts
Production: Avocados and Coconuts
Executive Producer: Dalia Burde
Executive Creative Director: Amani King
Creative Director/Copywriter: Michael Grant
Director of Photography: Drew Kass
Production Coordinator: Gabby Occhipinti
Production Services Cape Town: Motion City Films
Post Production: Avocados and Coconuts
Post Producer: Jessica Kenney
Editor: Hanna Moradi
Animation and Motion Graphics: Jessie Renda
VFX: Samplistic
Color: Mill / Logan Highlen
Mix: Sam Costello
About Avocados and Coconuts:
Avocados and Coconuts is a creative production agency that produces content that’s worth watching and re-watching. With a deep bench of in-house talent and resources, we connect the heart of creativity and the brain of production to help brands we love tell cinematic stories — from bite-sized content to epic brand films. Nike, Google, Apple, Instagram, Facebook, Adobe, and Airbnb are just a handful of those brands.