In new AI generated campaign, āMini Pearl Adventuresā, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Founding partner of Tomboy Viral, Joel Veitch, has been badlanded by coke Argentina. The video, produced for his band "seven seconds of love" featuring dancing ninja kittens has been lifted pretty much wholesale, music and all.
Read more on the story here.
- Joel Veitch of Rathergood.com produced a song and video called Ninja in 2005
- Coca Cola have made an advert which looks and sounds almost exactly the same.
- Whether this is actually a copyright infringement, I donāt know, as I am not a music lawyer.
- But I do know that it is absolutely without permission and really scummy.
So Iāve turned this into a short video, filmed in a 5 minute work break in the office stairwell using a webcam borrowed from the bloke upstairs. (Thanks Iain.)
BTW: Iām not just some random nutter whoās picked this up. Joel is a regular member of the B3ta community, which I co-founded, and I donāt like seeing members work getting purloined for commercial purposes without their permission / cash in their pocket.