In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Christopher Walken recites NSYNC's "Bye bye bye," while a bearded Justin Timberlake looks on in silence. All for Bai. Which rhymes with Bye. And is a really long walk for a ham sandwich or energy drink. Client: Bai