Bank of Jamaica - Bank of Jamaica Inflation Targeting Campaign (2020) :30 (Jamaica)

Bank of Jamaica - Bank of Jamaica Inflation Targeting Campaign (2020) :30 (Jamaica)

Aaaah bless. What if all national banks were this cool with using their world-famous national export as an illustrative and informative guide in their advertising? "Reggae music is the heartbeat of the country. Low and stable inflation is the heartbeat of the economy." We'd see Swiss banks talk about those holes in your budget are like the holes in cheese, and Dutch banks would compare clogs to conversion rates. I like this, please make all other national banks try to out-do this ad. 

Bank of Jamaica - Bank of Jamaica Inflation Targeting Campaign (2020) :30 (Jamaica)
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Director: Donovan Watkis

Production: Think Media Limited

Dance Reggae Rhythm: Composed, Arranged and Produced by Donovan Watkis

Talent: Donald Anderson Debbie Bissoon Adazeh Band

Location: Kingston, Jamaica


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