This ad is long. And more like a philosophical discussion rather than an ad. The sound of one hand clapping, indeed. See, research showed that small businesses think of payment systems as a purely transactional thing. But it's so much more than that, payments help manage stock, it can improve cash flow and it helps you develop relationships with suppliers. Also, it can protect customers from fraud.
To get people to rethink payment systems, Barclaycard Business enlisted the help of Droga5 with director Jeff Low, through Biscuit Filmworks.
Ad agency: Droga5 London
CCO: David Kolbusz
Creatives: Chris Russell, Ahmed Ellabib
Director: Jeff Low, Biscuit Filmworks