BBC Weather - Be one step ahead of the weather - (2010): (UK):

BBC Weather - Be one step ahead of the weather - (2010): (UK):

The BBC Weather Website has undergone a significant upgrade to deliver timely 3 hour interval reports accurate to your postcode and from weather experts. We wanted to communicate this and the benefits of being able to access this online and on your mobile to a younger 25-34 audience which represents the biggest opportunity to grow the user base. Be one step ahead of the weather is the campaign thought which carries across radio and TV – to help make sure the weather doesn’t catch us out.

BBC Weather - Be one step ahead of the weather - (2010): (UK):
0 seconds of 0 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
00:00
00:00
00:00
 


Head of Marketing, News and Current Affairs: Emma Bradley
Marketing Manager, News and Current Affairs: Simon Gray
Brand Executive, Journalism, Jemma McCann
Agency: RKCR Y&R
Executive Creative Director: Damon Collins/ Mark Roalfe
Art Director: Jerry Hollens
Copywriter: Mike Boles
Planner: Jeremy Poole
Business Director: Jo Bacon
Board Account Director: Katie Zeitlin
Account Manager: Graham Smith
Agency Producer: Ella Littlewood @ Red Bee Media
Production Company: Studio AKA

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.