BBH Singapore’s on why Samsung + Google Gemini is the go-to solution for everyday challenges

Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday challenges with AI assistance.

​​The series of three films presents scenarios where the Galaxy S25 Ultra's AI capabilities shine—from cooking mishaps, laundry challenges, to exam assistance.

Company

Persuasion

BBH Singapore Chief Creative Officer: Sascha Kuntze Creative Director: Charlene Chua, Sid Lim Associate Creative Director: Robert Nelk, Mark Peeters Senior Art Director: Grace Wong, Melissa Ho, Koon Hoong Muk Art Director: Sixin Wu Senior Copywriter: Judy Au Copywriter: Gwendolyn Lee Junior Art Director: Jia Min Tan Managing Director: Sid Tuli Head of Growth: Siying Goh Business Director: Gabrielle Munro Senior Account Director: Claire Wong Account Director: Valerie Ho, Rachel Tan Associate Account Director: Sabrina Ang Senior Account Executive: Stephanie Toh Account Executive: Pei Xuan Soh Head of Production: Wendi Chong Senior Producer: Vanessa Thomas Chief Strategy Officer: Stephane Missier Associate Strategy Director: Felicia Ong Junior Strategist: Gershayn Phua Social & Content Director: Mathilde Caraccio Associate Social Media Director: Rebekah Anthony Social Specialist: Kristal Lee Junior Social Specialist: Su Tien Chow Production Partners Condensed list Director: Mackenzie Sheppard Production Company: ProdCo Service Company: Blur Films (Barcelona), Habitant Productions (Mexico) Offline Editors: Pang Wei Fong, Tammy Quah Online Post Production: Black Kite Studios, Studio DOF Music Composition & Audio Post: String and Tins Social Media Content Creator: Keenan Lam Full credits (Laundry & Recipe) Production Company: ProdCo. Director: Mackenzie Sheppard Founding Partners / EPs: Ian Pons Jewell & Zico Judge MD/EP: Jon Adams EP: Amy Appleton Head of Production: Sam Levene Producer: Ellie Fry DOP: Pat Aldinger Director's Assistants: Kai Sandy Onsite Editor: Sho Date Production Manager: Ria Hanish-Oakes Casting UK: Mark Summers Casting US: Danielle Eskinazi Casting CCDA Stylist: Neesha Champaneria Service Company: Blur Films (Barcelona) MD: Inés Segura EP: Edu Olavide Head of Production: Pablo Harraiz, Francesca Gaidolfi Producer: Idoia Sánchez Production Manager: Marta Pijoan Production Designer: Rodo Fernandez 1st AD: Guillermo Escribando Colour & Online Post Production: Black Kite Studios VFX Supervisor/Lead: Jonathan Box Colourist: Rich Fearon Senior Producer: Hazel Gibson, Phil Brewster Online & Deliverables Post Production: Studio DOF 2D Lead: Youkyung Kim Motion Graphics: Heeyoung Lee Producers: CJ Hwang, Ashley JinKim Technical Operation: Sam Jang Sound Design and Music: String and Tins Sound Supervisor: Jim Stewart Sound Design: Jim Stewart & Culum Simpson Foley: Cobblestone Foley Lead Audio Producer: Alina Miroshnichenko Music Supervision: Matt Saunders-Davies Composer: Ryan Gorringe Full credits (Study Group) Production Company: ProdCo. Director: Mackenzie Sheppard DOP: Oliver Millar 2nd Unit Director: Kai Sandy Production Designer: Jonathan Houlding Stylist: Neesha Champaneria MD: Jon Adams Head of Production: Sam Levene EP: Ella TG Producer: Polly du Plessis Production Manager: Sam Somers Service Company: Habitant (Mexico) MD: Arturo Arroyo EP: Matias Godoy Producer: Andrea Fumero Edit House The Assembly Rooms Editor: Jack Williams Editor & Assistant: Tamara Ishida Editor EP: Dan Breheny Editor Producer: Phoebe Armstrong Work Post Editor: Pang Wei Fong Blink Post Editor: Tammy Quah Black Kite VFX Colourist: Rich Fearon Head of 2D: Guillaume Weiss Post Producer: Phil Roy Brewster Head of Production: Hannah Ruddleston Studio DOF Deliverables 2D Lead: Youkyung Kim Flame Artist: Hyunhee Baek Nuke Artist: Somyi Yang Motion Graphic: Heeyoung Lee Producer: Ashley Jin Kim Sound Design and Music: String and Tins Sound Supervisor: Jim Stewart Sound Design: Jim Stewart & Nigel Mannington Foley: The Foley Barn, Cobblestone Foley Lead Audio Producer: Alina Miroshnichenko Additional Audio Producer: Claire Toms Music Supervision: Mike Bamford, Matt Saunders-Davies Composer: Ryan Gorringe

Campaign Timeline

May 2025