In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
You might think we've done all the variants of hidden camera filming and flash mobbing combinations by now. And you'd be wrong, because here comes another one! In this stunt, Mukhtar the bus driver has a priceless reaction to the sudden celebration of his birthday by everyone on the bus he's driving. But wait, there's more, as what looks like a typical demonstration that is blocking the street, turns out to be in on it. I think I see Mukhtar crying at the end. Aaaw.
The film received one million views in just one week, which is rather impressive considering Denmark only has a population of 5,500,510 people (and twice as many yummy bacon pigs).
