In Bentley’s latest work for the Continental GT & GTC ‘S’, directors Ben Adler and Chris Saunders, known under the moniker Ben&Chris, create a symphony for the senses highlighting a younger generation of luxury car owners and experience-seekers. Produced by Believe Media, the spot unites premium legacy with the profound and euphoric dopamine rush of driving this new bespoke variation of the fabled Bentley Continental.
The Bentley creative team brought Ben&Chris into the concepting process early on, inviting the duo to tour the factory, absorb and learn more about the company’s heritage.
“We saw first-hand these are meticulously built couture cars,” shares Saunders. “We wanted to take that intricate technique and legacy to tell a story about how a car crafted with such revere hosts an environment beyond the surface and journey into the science of the driver experience.”
A spectacle among the cityscape of Toronto woven to a soundscape of power, pursuit, and intrigue, the ads bring audiences from the driver’s seat through neuropathways as the driver takes us on a metropolitan voyage. A 180o shot takes us from daylight to twilight where the Continental glimmers across the tunnel lights and we’re thwarted into an adrenalin-fueled ride among the evening glow.
“Our incredible camera team and DP Justin Henning were integral to helping us achieve the ambitious visual plan we set out to create,” comments Adler. “Not to mention our precision driver who completely reverse-tracked that gorgeous final shot at high speed against the clock – the entire process from concept to delivery has been fantastic.”
“Ben&Chris really married two intense crafts in this piece,” notes Believe Media EP James Covill. “As filmmakers, Ben’s background in cinema combined with Chris’ work in high-end fashion, I felt, aligned beautifully with the brand and the methodically precise craftsmanship of a Bentley."
CREDITS
Client: Bentley
Marketing Communications Manager: Harry Cooklin
Marketing Communications Project Manager: Greg Burch
Production Co & Creative Agency - Believe Media UK
Script Writers & Creative Direction - Ben&Chris
Directors - Ben&Chris
Script Writers & Creative Direction - Ben&Chris
EP - James Covill
Producer - Shabana Mansuri
DP - Justin Henning
Service Company – Revolver
EP - Richard Cureton
Producer - Peter Oad
1st AD - Alex Walti
Stylist - Shea Hurley
Edit House - Trim Editing
Editor - Matt Newman
Edit Producer - Polly Kemp
Sound design - Seb Bruen - Aumeta
Post Production: Okay Studio
Post Production Producer: Sara Kurp
Post Production Head of Production: David Thomas
Post Production Executive Producer: Josh Sanders
Colourist: Ruth Wardell
VFX: Bevis Jones, Faris Hallaq, Ozgur Yigit
CG: Cagdas Duman, Luke Georgiou, Rob Millington
Cast - Alexa Jones, Jarrett Kennedy, Deshawn Blackwood, Molly Georgopolous, Alexander Handy
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