In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
In 2011, Grey Group flew a banner over Cannes reminding people that their agency was "Famousily Effective". For some this was just another silly publicity stunt, but to others it represented something more significant. I believe what we saw was a real and noteworthy shift in the zeitgeist where Cannes became as much about an opportunity to show off and ‘be seen’, as it ever was about celebrating creativity. Whether this can be considered a good or bad thing is entirely subjective – one might argue that the entire purpose of advertising is to grab attention and self promotion is merely an extension of this principle.
As the 2015 Cannes International Festival of Creativity rolls around for another year, here’s my pick of some of the best Cannes-related work (so far).
