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Model Iliana Paredes speaks with her hands in this spot for fingernail polish Bissú. In sign language she tells us she's been deaf since birth. But she can speak with her hands. And with her heart. And Bissú is the brand for women who speak from their heart. This film launched to coincide with International Week of the Deaf.
Client; Bissú Cosméticos
Agency: FCB Mexico
Creative EVP: Humberto Polar.
Creative direction: Ana Noriega/Úrsula de la Sotta.
Art direction: Edgar Rodríguez.
Copywriter: Ana Noriega.
Production: Julio López/Héctor Méndez.
Account team: Jimena Macías/Victoria Boisbouvier.
Planning: Rocío Fernández.
Production House: Postal Films
Direction: Norman Christianson
Executive production: Lulú de la Chica y Omar Uscanga
Photography: José Luis Castañon/Norman Christianson
Edition: Eduardo García
Art: Mónica Chirinos
Postproduction: By Numbers
Audio Studio: Bestia Estudio
Sound Engineer: Juan Carlos Prieto