In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
In 1994, when Bryant Gumbel and Katie Couric discussed the internet, they were famously clueless about it, and that exotic new mark suddenly seen everywhere, the
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But then there's the button:
"Can You Twerk?" asks Bryant.
"Maybe" responds Katie.
(mental image of Katie in her pink 90's faux Chanel, twerking, has just ruined my day. Don't do this to us visual people, it's cruel.)
Client: BMW
Ad agency: Kirshenbaum Bond Senecal + Partners
