Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Created for the UK market by Wieden+Kennedy Amsterdam, this Booking.com campaign centers on peoples passions as destination. Some are passionate about Haka, which is an advertising visual classic because it's fun to watch. Countdown to complaints about booking.com appropriating Māori culture by enticing people to go to New Zealand in two minus ten seconds.
Genevieve Hoey, W+K Amsterdam Creative Director
Creative Director : Genevieve Hoey, Sean Condon, Joe Burrin