Health Promotion Board - āDonāt Toy with Your Lifeā - Anti-Vape Campaign (2025)
āDonāt Toy with Your Lifeā is Singapore Health Promotion Boardās newest Vape-Free Campaign for 2025. It aims to
For once there's a good reason to have bouncy breasts in a campaign, as these guys sell sports bras, and the creatives wasted no time seizing the opportunity. Check out shockabsorber.co.uk's bounce-o-meter, to understand how much better their sports bra is compared to regular bras.
Wear a proper running bra.
Now, as I'm in their target market I must say it was a mighty effective way to demonstrate the product advantage as I could only squirm and whisper "ouch" while looking at the bra-less version. But I suspect this will actually entertain those clearly not in the target market. ;)