Bouncy breasts in ads, for good reason.

Bouncy breasts in ads, for good reason.

For once there's a good reason to have bouncy breasts in a campaign, as these guys sell sports bras, and the creatives wasted no time seizing the opportunity. Check out shockabsorber.co.uk's bounce-o-meter, to understand how much better their sports bra is compared to regular bras.

Wear a proper running bra.
Now, as I'm in their target market I must say it was a mighty effective way to demonstrate the product advantage as I could only squirm and whisper "ouch" while looking at the bra-less version. But I suspect this will actually entertain those clearly not in the target market. ;)

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