HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
I've never heard of the Hawthorne Videoactive Report (which is why I discovered this so late, I guess), so if anyone here knows more about it I'd be much obliged if you share in the comments.
Adland was in it back in December, they referenced this "nifty little list of eleven feature films about advertising" at the very end of the report. Neat.