HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
We've been discussing brand names that don't export well on adlist this week. Some things can have names that people in other countries may misunderstand. It all began with this can above.
To which I exclaimed "personally I'm simply horrified that it comes in a can and is microwavable." but UK adlisters assured me that it's actually pretty decent. American and other adlisters meanwhile