HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
Do you hear the celebrities saying, "I'm not dead yet"? I sure do. (And no I don't see dead people.) And the ad agencies are happy to keep them from getting on the put on the cart.
The latest advertisement in this growing trend is chock-a-block full of famous dead folk. Rainey Kelly Campbell Roalfe/Y&R have created a new commercial for Virgin Trains which brings characters (and dead actors) from old movies and places them among modern folk riding Virgin's new speedy trains.
The brief was to "make people forget how grim train travel has often been in recent years. Instead, inspire them with a bit of good old-fashioned romance."
To achieve that, the creatives took clips from classic films to edit in