In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Bulmers dust off Tanya Harding & Titanic jokes, defrost Walt Disney and quip that Dinosaurs might have stuck around the Ice Age if their beer existed back then. Ho-kay. I'm kinda thirsty after these dry jokes now. I keed. ;)
Ad Agency: Clemenger BBDO Melbourne
Creative chairman: James McGrath
Executive Creative Director : Ant Keogh
Creative Directors : Julian Schreiber & Tom Martin
Creatives: Paul Reardon & Simon Bagnasco
Group Account Director: Paul McMillan
Senior Account Director: Brett Williams
Account manager: Elizabeth Bierre
Photographer: David Rosendale
Retoucher: Mike McCall
CGI : Steve Pratt
Senior Print Producer : Mary Darzi
