In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Timothy the robot "will become part of your family" states his shipping note, and indeed he does. He plays with the kids, serves drinks to the neighbors at the BBQ, hogs the best seat in the house while watching TV and generally attracts the ire of dad, who feels rejected by his own family. Dad realizes that Timothy is indeed "just a robot" and as such, he can never taste the joy that is Campofrio ham. Revenge is best served cold, straight out of the pack and in thin slices.
Agency: Mccann Erickson Madrid
Production Company: Agosto
Director : Pep Bosh
Leandro Raposo (Executive Creative Director)
Mónica Moro, Pablo Colonnese, Pablo Stricker (Creative Director)
Leandro Raposo, Raquel Martínez, Mónica Moro (Creative)
Julia Carrasco (Producer)
