In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
A mother discovers that her son it terrible at math. So, she does what any parent would, which is removed privileges, except all the ones she removes here are shows available at Canal+. Ha! So she chases him around for days and nights over the same distributor that she has already removed. Quite elegantly humorous.
Ad agency: BETC
