Health Promotion Board - āDonāt Toy with Your Lifeā - Anti-Vape Campaign (2025)
āDonāt Toy with Your Lifeā is Singapore Health Promotion Boardās newest Vape-Free Campaign for 2025. It aims to
It's not quite the aftermath of Cannes Lions without a lot of "Hey, I saw that in [mention obscure source and year]". So here's the required "Cannes prix is a copy" - TBWA Singapore did a campaign for Nickelodeon back in 2005 with the line "Keep them entertained. Or else." That idea sounds familiar, doesn't it?
Posse from TBWA that created the ad above:
Creative Directors: Marcus Rebeschini, Robert Kleman
Art Director: Marcus Rebeschini
Copywriter: Robert Kleman
The Cannes Grand prix press 2008 winner was from DDB South Africa - and very similar in thought.
Energizer. "Never let their toys die"