In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Droga5, New York did rather well at Cannes this year with their D-code Jay-Z with Bing taking home the Integrated Grand Prix. But not only that, they took home a Titanium Lion and Silver Cyber, and Outdoor Grand Prix.
, with Ed Morris, Executive Creative Director at Rapier, and Dan Fietsam, Chief Creative Officer at Energy BBDO.
Creative Chairman: David Droga, Neil Heymann
Copywriter: Adam Noel/Spencer Lavellee
Art Director: Jon Kubikr
Designer: Jon Donaghy
Digital Designer: Piper Derley/Elias Holtz
Senior Digital Producer: Andrew Allen
Digital Producer: Toph Brown
OOH Producer: Cliff Lewis/Mea Cole-Tekfka
Head of Print Services: Rob Lugo
Studio Artist: Chris Thomas
Director of Digital Strategy: Hashem Bajwa
Creative Director: Duncan Marshall/Ted Royer/Nik Studzinski/Kevin Brady
Director of Polygons: Colin Lord
Videographer/Editor: Sam Kilbreth (Droga5), Eric Hadley/Nick Divers (BING)
PR Company: Sunshine, Sachs & Associates
Account: Shawn Mackoff/Megan Collins
Chief Executive Officer: Andrew Essex
Meanwhile, the other two Titanium awards went to The Speed Camera Lottery for Volkswagen from DDB Stockholm, Sweden and American ROM for Kandia Dulce by BV McCann Erickson Bucharest/Romania.
Creative Director: Adrian Botan
Group Creative Director: Dinu Panescu, Catalin Dobre
Account Director: Ruxandra Savulescu
Strategic Planner: Ileana Serban Parau
Art Director: Ionut Cojocaru, Andra Badea
Copywriter: Florin Florea
Account Manager: Ruxandra Vasilescu (McCann PR, Weber Shandwick affiliate company)
Media Planning Director: Victor Croitoru
Media Manager: Alina Carasol
Account Executive: Sorina Iordan (McCann PR, Weber Shandwick affiliate company)
Account Director Online: Cristina Birleanu (MRM Parteneri Romania)
Art Director Online: Laurentiu Stere (MRM Parteneri Romania)src="adland.tv/olkswagen-rolighetsteorin-fun-theory-speed-camera-lottery&viral.onpause=true&viral.oncomplete=true&viral.functions=embed,link" />
Volkswagen / Rolighetsteorin / The Fun theory - The speed camera lottery
Our challenge was to drive interest for Volkswagen BlueMotion â a range of car innovations that lowers environmental impact without compromising on the joy of driving. Our original solution to this was The Fun Theory â that fun can change human behaviour for the better â a global success we wanted to build on. Our competition, The Fun Theory Award, had previously received hundreds of amazing competition entries from over 35 countries. But the winning idea had come from Kevin Richardson, a San Francisco-resident who came up with the Speed Camera Lottery. Kevinâs idea revolved around fining speeding drivers and rewarding those that obeyed traffic regulations through a lottery, where the winnings came from the speeding drivers fines. We decided to give back to the Fun Theory community and test if the Fun Theory could make a difference in keeping drivers safe, by making Kevinâs idea reality. The Speed Camera Lottery was launched in Stockholm.
Art Director/Director: Simon Higby
Copywriter/Director: Martin Lundgren
Social Media Director/Planner: Michael Bugaj
Creative Director: Andreas Dahlqvist
Business Director: Jerker Fagerström
Account Director/Web Producer: Linda Eriksson
Idea for The Speed Camera Lottery: Kevin Richardsson, California
Producer Film: Johan Kromnér
Editor: Andreas Bjerner
Account Manager: Barbro LĂ„ngjuth
Graphic Designer: Niklas Andersson
Designer: Rasmus Kellerman
Web/CRM Manager: Katarina Lakowitz (Volkswagen Sweden)
PR Manager: Marcus Thomasfolk (Volkswagen Sweden)
Marketing Manger: Ă
ke Lundberg (Volkswagen Sweden)
Account Director: Elin Westin (Prime PR)
