Canon IVY CLIQ & CLIQ+ Shprinck the World - Shprinck your mother (2019) :30 (USA)

Canon IVY CLIQ & CLIQ+ Shprinck the World - Shprinck your mother (2019) :30 (USA)

It sounds quite cheeky to sing "Shprinck your mother" to the tune of Allan Sherman's song "Hello Muddah, Hello Faddah / A letter from camp" (which was re-written in Swedish 1965 by Cornelis Vreeswijk as "Brev från Kolonien"). It works quite well, as everyone knows the tune by now, and it's quite cute-funny. Some lines sound a bit like innuendo, others are sweet revelations for that lonely guy on the bleachers who learns they now have the title boyfriend. Most of the shprinck-ing happens in high school, which is exactly the target of people would like to shprinck things. You see, shprinck is a portmanteau of "shoot + print + stick", you can take pictures, print pictures and sticker the pictures to anything and your little dog too. I would have enjoyed the heck out of this camera-toy in junior high, so I think they have identified the correct market. Go on kids, Shprinck the World. Shprinck your mother, shprinck your father, shprinck everyone.


 

We haven't seen ths song used in ad since... well since that golden retriever puppy sang it in 2004.

Canon IVY CLIQ & CLIQ+ Shprinck the World - Shprinck your mother (2019) :30 (USA)
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Client - Canon USA 

Rita Dubey - Senior Director, Marketing 

Kevin McCarthy- Senior Manager, Marketing 

Alexis Barbieri- Manager, Marketing 

Karen Miller-Sr. Advisor, Product Planning

Melisa Yoo- Sr. Specialist, Marketing

Gabrielle Marino- Specialist, Marketing

Alexis Marie Martinez - Specialist, Marketing

Brian Lane- Specialist, Marketing








Agency - FCB New York

Ari Halper - Chief Creative Officer, NY

Stu Mair - Executive Creative Director

Kevin Flores – Art Director

Sarah Bass - Copywriter

Adam Isidore - Director of Integrated Production

Kate Fixter - Integrated Producer

Margot Meyerhoff – Senior Digital Producer

Jonathan Fishel – UX Director

Alexander Ridore – Creative Technologist

Todd Sussman – Chief Strategy Officer

Laura Dunn - SVP, Director of Business Development

Enrique Espinetti - Account Director

Jeff Barnes – SVP, Director of Data & Analytics

Amir Sattar - Manager, Strategic Analytics

Sunjoo Ryou – Director of Creative Management

Jesse Morris – Project Manager















Production:

Director: Miguel Campaña

Executive Producer: Leda Nasio

Producer: Laureana Ferrucci

Director of Photography: Christos Voudouris

Production Company: Landia

Music House: Yessian

EP/Managing Director: Marlene Bartos







Composer: Dan Zank

Audio Post: Vinyl Mix

Audio Post Mixer: Weston Fonger

Editorial Company: WAX

Editor: Jason Sager

Assistant Editor: Alex Doyle

GFX: Garret Walter

Flame Artist: Rich Siciliano

Post Producer: Kelly Mackey

Managing Director/EP: Toni Lipari

Color: Damien van der Cruyssen @ The Mill









Initiative:

Jason Martinetti – Director, Comms Design

Tatyana Zagalskaya – Associate Director, Digital Partnerships

Oliva Kleinman – Communications Designer

Timothy Southerland - Manager, Digital Partnerships




Reprise:

Mary Zumba, VP, Group Account Director

Finlay Young, Account Executive

Cameron Klitz, VP, Strategy

Gloria Patterson, Senior Social Strategist

Greg Merwede, Director, Paid Social

Milynn Luong, Manager, Paid Social

Miraal Aga, Specialist, Paid Social






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