YouTube is filled with tons of beer reviews: videos made by beer-enthusiasts from all over the world tasting beers and sharing their honest findings. The reviews are often recorded from their kitchen or basement with a simple webcam or phone.
Carlsberg decided to filter out the reviews for their classic Carlsberg pilsner and discovered that most of them were exclusively positive. In fact
Client: Carlsberg International
Global Director Carlsberg Brand: Julian Marsili
Global Brand Manager Carlsberg: Christopher Bak Billing
Agency: Happiness Brussels
CEO/Executive Creative Management: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative Director: Katrien Bottez
Strategic Director: Eline Goethals
Creative: Barbara Dzikanowice
Account Manager: Tine Van Hasselt
Sound studio: Raygun
Music: Raygun
Reviewer: Erik Fraunfelter a.k.a. 'ThomasMetal75'
Reviewer: George Colvin a.k.a. 'TheGeorgeColvinShow'
