Heineken's "Social off socials" encourages stepping off social
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
Four happy bank robbers enter a bar to celebrate with a pint each - alas they entered the wrong bar. Hell bent on not spilling any beer the cops&robbers chase is held on foot instead, with all the classic car-chase angles and slow-mo hill jumps.... except it looks a lot sillier when it's four blokes running with beer in hand. Carlton. Made from beer. So was this idea, most likely.
and of course, they have a CarltonDraught facebook page.
Client: Carlton Draught
Ad agency: Clemenger BBDO