In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Second Quarter
Agency: DDB, Chicago
Group Creative Director: Mark Gross
Creative Directors: Bart Culberson, Brad Morgan
Copywriter: Jason Karley
Art Director: Galen Graham
Executive Producer: Will St. Clair
Production Company: MJZ, New York/Los Angeles
Director: Craig Gillespie
Editor: David Baxter @ Panic & Bob
Post: Mass Market
