In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
In an updated variant of "reach out and touch someone", CBB Mobil asks people to tell them about a special friend, teacher or mentor that have affected them in life. Then they surprise the interviewees with the phone number of their friend, and a mobile phone. Hearing an old friends voice again brings on some genuine reactions, from happy smiles to sentimental tears. In Denmark this campaign also runs as several 30's which works a little better than this two minute edit. It's worth reminding people today, with facebook statuses taking over and snarky tweets being our main means of communication, how much hearing a friends voice still means to us. "Reach out and touch someone" was a brilliant insight, and still is today when people just read words on the screen rather than speak on the phone. Go on, call a friend.
Client: CBB Mobile
Creatives: Rune Petersen & Johan Køhler
Agency: & Co.
Production company : & Co. Production
Director: Andreas Koefoed
Producer: Anne-Mette Lund
Music: Airglow (Prior/Gergh) Minds & Music MAM001
Speaker: Marie Høst
