In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
An update to the news about the misogynist Ford ads with Berslusconi, Hilton and Schumacher gagging their enemies and sticking them in the trunk.... Heads have rolled at JWT India for the tasteless campaign.
Bobby Pawar, JWT India's chief creative officer & managing partner, as well as Vijay SimhaVellanki, creative director at Blue Hive, a WPP unit dedicated to managing the Ford business, have been asked to resign.
A statement from JWT India reads:
"After an internal review, we have taken appropriate disciplinary action with those involved, which included the exit of employees at JWT. These were necessary steps owing to the direct accountability of the individuals as we work to ensure that both the right oversight and processes are strictly enforced so that this never happens again."
