ALL Accor’s new campaign, “Don’t be a Guest, be a Guest Star,” features Kylian Mbappé arriving at a
International dairy brand LALA has launched a new creative campaign that celebrates cultural flavor and individuality. Developed in partnership with
As major corporations worldwide quietly roll back their commitments to diversity, equity and inclusion (DEI), Finnish human rights and non-profit
Swedish group Lilla Sällskapet just dropped a new track called "Night Animal." To promote their upcoming interactive music video, M&C Saatchi Stockholm and B-Reel created some posters that changed messages depending on the time of day. In daylight hours it read "Life for the day." At night? "Die for the night." Both of those slogans are lyrics taken from the song.
The made and interactive video for "Night Animal" comes out on June 3rd. And offline they promoted it with glow in the dark posters. Who says you can't go old school and new?
Client: Sony Music Sweden / Carlberg Sweden
Agency: M&C Saatchi Stockholm