In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The things brand managers do in order to disrupt their product categories, generate novelty amongst consumers and increase market share:
"CINCINNATI -- Bananas flavored with the hint of another fruit could help Chiquita International Brands Inc. become the Starbucks of the produce world, the company's leader says, envisioning a larger, creamier or sweeter banana".