In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Agency: Santo (Argentina)
Creative Directors: Maximiliano Anselmo, Pablo Minces, Sebastian Wilhelm
Director: StyleWar
Creatives: Maximiliano Anselmo, Pablo Minces
Agency Producer: Andres Salmoyraghi
Director of Photography: Manel Rodriguez
Production: Stink (UK)
