In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
2nd Quarter: The bear cheering for the team that is losing at the time the commercial airs in -- assuming the game is not tied at the time -- will make a gravity-defying catch of a flying bottle of Coke.
Agency: Wieden + Kennedy
