In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Okay I'm not sure if that ttitle is write as I've google translated it. In Herbrew it's קודם המנה או קודם התמונה? Regardless, it's fun to watch these people instagram their way through each meal, because unfortunately it's become more important than the meal itself now. The end line translated is this: The meal is prettier in the picture – the meal is tastier with Coca-Cola. Very silly, but still in keeping with Coke's overall Happiness theme.
Client: Coca-Cola Israel
Agency and Production:Jelly