Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
"Put your hands together for the guy who paid for the gym, and actually went! And for the guy who leaves work before his boss! That's right! For the girl who went backpacking all by herself!!!"
Ad Agency: Santo, Argentina
Creatives: Matias Ballada, Luis Ghidotti
Production: Landia
Director: Andy Fogwill