In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"We created 3D printed mini figurines of our consumers - their own little doll, which looks exactly like them, only in mini.
Using the latest in 360° scanning and 3D printing technologies, we built a 3D printing lab inside Coca-Cola's main factory in Israel. Our 360° scanner was able to scan a human figure within a few minutes. We transformed the photographic images into a 3D model and high resolution 3D printers were then used to bring the digital model back to life as perfect mini-me figures made of color sandstone."
Client : Coca Cola
Gefen Team | Innovation Agency
