In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Diversity is the key word in this spot, not individuality even though that is what the voice over is trying to express. We're all individuals ("I'm not!"), the ad muses as they point out he, she and they. There's couples on beaches, women blowing out cat candles on cakes, kids in swings and everyone has a coke in hand. There's a coke for each and every one of us! Doesn't matter if you're straight or gay, non-binary, a parent, a child, married, divorced, a swimmer, a camper, a dancer, a skater, or wheelchair-bound or whatever. We're all different, now lets conform to all drink a brown soda. All over the world!
