In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The folks over at Guerriglia Marketing in Italy have alerted us to a stunt they cooked up. To promote the first italian edition of Robert McCammon's book They Thirst ("Hanno Sete") a coffin full of books roamed the streets of downtown Rome.
Carrying the coffin on their shoulders, a street team offered everyone a bond for a free coffin in case of death by vampyrism. Apparently the stunt for Gargoyle Books, induced smiles, curiosity and rituals.
