Coke / Coca-Cola - The Happiness machine - (2010) 2:00 (USA)

Coca Cola invites college students to experience the happiness factory via "the happiness machine". Go to buy a Coke and you might end up with ten, or a pizza, or a twenty foot sub. A superb ambient idea that amuses both those in the film and us watching it. Well done.

Update Check out Coke's Happiness machine vs Nequicks talking vending machine for more VM fun.src="">Coke's Happiness machine vs Nequicks talking vending machine for more VM fun.

created by Definition6:

Director: Paul Iannacchino, Jr
Producer: Todd Morris
DP: Sean Donnelly
Set Decorator: Ni Ni Than
Prop builder: Mike Myers
Editor: Pat Carpenter
Edit assist: Pieter van den Berg
Audio: Mike Barrett/Juan Sosa
Post producer: Lisa Miller

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Anonymous Adgrunt's picture
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Dabitch's picture

This made me really smile - so "Happiness" = SUCCESS, again, well done.

Neo's picture

This is brilliant. Fantastic. Contagious.

Dabitch's picture

By the way people - It is not FAKE ...So, quite a few commentators around the web are screaming "FAKE" and even saying "I recognize one of the actors in this ad", which made me want to investigate.

The actress people claim they can spot in here has been named as Anna Maltezos by some. Googling brought up a set art director and a director by that name, and a few images of women who looked nothing like the girl who "wants to give the machine a hug". I asked Definition 6 straight up if that's a paid actress in the spot : 'The girl hugging the machine was not working for us (nobody was paid to be in this). If she is an actress or director, we didn’t know about it.'

Sooo, can we drop that now, and just enjoy the film a little? I mean, it's a vending machine that gives out balloon animals, it's supposed to poke a hole in your cynical soul. ;)

chorvat's picture

Check this out, too:

Dabitch's picture

Did you know that tiny-URL's are not permanent and that URL might lead to god-knows-what later? There really is no need to post shortened URL's here. We're not twitter.

Sport's picture

I remember this was in every single pitch deck for at least a year after it went viral. EVERYONE wanted to do this or something similar to this.