In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Mean Joe Green gives a kid his jersey. He ain't so mean after a Coke and a smile.
“Have a Coke and a smile”
Client: Coke/ Coca Cola
Principal talent: Mean Joe Greene and child Tommy Okon
Ad agency: McCann-Erickson
Art director: Roger Mosconi
Copywriter: Penny Hawkey
Jingle Singers: Jim Campbell
