ALL Accor - “Don’t be a Guest, be a Guest Star” (2025)
ALL Accor’s new campaign, “Don’t be a Guest, be a Guest Star,” features Kylian Mbappé arriving at a
Don't leave the tap running when you brush your teeth, you are wasting water.
"Consumers no longer see CSR as something unique about a brand. They expect it. It’s the cost of entry now for brands, especially among millennials. Being socially responsible can increase respect for a brand, but it’s not going to give it a compelling differentiation." ~Y&R Global CEO David Sable
Ad agency: Y&R Peru