Colgate - Water (2014) :60 (Peru)

Colgate - Water (2014) :60 (Peru)

Don't leave the tap running when you brush your teeth, you are wasting water.
"Consumers no longer see CSR as something unique about a brand. They expect it. It’s the cost of entry now for brands, especially among millennials. Being socially responsible can increase respect for a brand, but it’s not going to give it a compelling differentiation." ~Y&R Global CEO David Sable Ad agency: Y&R Peru

Colgate - Water (2014) :60 (Peru)
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