Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Don't leave the tap running when you brush your teeth, you are wasting water.
"Consumers no longer see CSR as something unique about a brand. They expect it. It’s the cost of entry now for brands, especially among millennials. Being socially responsible can increase respect for a brand, but it’s not going to give it a compelling differentiation." ~Y&R Global CEO David Sable
Ad agency: Y&R Peru