The "Unplug and Connect" campaign focuses on celebrating holiday traditions and emotional connections. It highlights a multigenerational Black family and their heartwarming bond. The campaign encourages people to take a break from technology and spend time with their loved ones. Ultimately, the campaign reminds us that real-life experiences are the most fulfilling and enjoyable during the holiday season.
With XFINITY, “your entertainment is always ready and waiting.”
Burell explains: "For our XFINITY holiday campaign, we wanted to demonstrate how the brand can be part of the holidays, without interrupting and disrupting the holidays. This was a bold and confident stance on the part of the brand, which believed the unique and innovative nature of its product allowed it to establish a more emotional connection."
Client Comcast
Ad agency: Burrell
Sound: Yessian
Music: LaShawn D. Gary
Production company: PYTKA
Director: Joe Pytka
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