HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
Adgrunt kgeiger sent us an update to his story on the IKEA Germany - "Midsommar in Schweden" ads that offended the top brass at Swedish Ikea.
Here's the commercial that they replaced the old ones with - in it they mock the beloved* traditional midsummer song and dance "Små grodorna" (the little frogs). Blasphemy!
*seriously
Ikea