ISPCC - I Can't wait until I grow up - (2011)

The ISPCC have found a young boy worthy of some sort of commercial-acting Oscar. He delivers the message while being punched to the ground by his father. "But beating children is illegal in Ireland", you might say, and you're right. But the problem is, family rights (as a unit) outweigh children's rights (as individuals), and young children in the care of abusive parents can't wait for this to change. Young boys like this one can not seek social work or child protection support without parental consent. You can change this before he grows up.

Advertising Agency: Ogilvy, Dublin, Ireland
Agency website: Ogilvy.ie
Creative Director: Colin Nimick
Art Director: Des Kavanagh
Copywriter: Laurence O’Byrne
Agency Producer: Derek Doyle
Director: Richie Smyth
Producer: Michael Duffy, Glen Collins
Production Company: Blinder