In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Contrapunto in Bacelona has sent us this postcard they created for the AMAM (Asociatcion de Mujeres Antimutlacion). The AMAM association has very few members and strictly limited funds, so Contrapunto had to come up wtih a campaign using few resources that was very convincing and high profile.
This is why they chose to use a free postcard to be distributed at strategic points where the target audience was to be found: arthouse cinemas, theatres, galleries, etc.
The postcard's impact was visible very quickly, with donations, e-mails and even mentions in the media. See the postcard inside.
Text Front:
Wet your finger and rub to find out what millions of women feel.
