Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
It's all about corny oddvertising.
We already know: the Dutch are crazy. And now they have crazy snacks. With funny names like Corny. And crazy singing rabbits. Is oddvertising the new advertising online?
In the highly amusing introductory commercial developed by Fitzroy Amsterdam, a dubious little rabbit sings a remake of the 90's hit Me So Horny (2 Live Crew) in a repulsively strong German accent. This is done in an attempt to try and woo a girl in a library, much to the annoyance of the surrounding visitors. Now we know for sure: our world is half nuts, half corny.
Strategy: Jur Baart
Copywriter: Merlijn van Vliet
Art Director: Wouter Vanhaeren
Production agency: We are Will Producties
Animation: Fido