In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
In partnership with advertising agency TBWA\Paris, Pantone, the provider of professional colour language standards and digital solutions, is featured in a campaign that invites you to unleash your creativity.
TBWA Paris explains:
Through five visuals that are just as colourful as they are explosive, Pantone reaffirms its leadership position as the colour authority and encourages people to continue to explore colour.
Between the blue cactus of Mexico and the red pinnacles of the Australian desert, Pantone takes us on a journey into a new colour-filled universe.
Through a campaign based in a world of pure fantasy, Pantone establishes a universal language of colour aimed at guiding everyone in building a world that resembles them.
Agency : TBWA\Paris
Account managers : Marcie Foster, Deepali Agarwal
Agency managers : Jonathan Serog, Marine Letourneur, Jules Chazot, Pierre Draber
Executive Creative Directors : Benjamin Marchal et Faustin Claverie
Art Directors : Nicolas Vidolov et Théo Lebihan
Art Buyer: Feriel Simon
Photographers: Johner Images, Pakawat Thongcharoen, Pongsakorn Jun, Stefan Mokrzecki, Mammuth
