In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
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‘What if car insurance wasn’t sh*t?’ Cuvva asks the big questions in a new ad campaign from Hell Yeah!
Disruptor car insurance provider, has launched its first ad campaign - covering TV, outdoor and online - for its new ‘Smart Pricing’ feature that promises to make car insurance fair and flexible, rewarding and encouraging safe driving.
The ad shows a woman ready to start driving, and receiving a depressing reminder that her car insurance is due just as bird poop lands on the windscreen. She then drifts off into a trippy animated dreamland where she imagines a world where she can pay for her car insurance based on how she drives - not on how other people drive, and can cancel any time. She comes back to earth and her friend in the passenger seat tells her that she can - she just needs to download the Cuvva app.
Outdoor creative will feature the same hand-drawn cartoon animation, complete with pigeons and a flying dolphin, and will run on sites across the UK, on London transport and national motorway services. Media has been handled by Squadron Venture Media, while animation was created by cult studio, Rave Growl.
Gould, marketing director at Cuvva
Cuvva launched its insurance app in 2016 and has since sold nearly 4 million policies, and supported over half a million people. Cuvva has received notable investment from the likes of RTP Global, LocalGlobe, Breega, Seedcamp, Digital Horizon, Techstars, and Tekton.
- Cuvva
Marketing Director - Loren Gould
Head of Performance Marketing - Dan Whitehead
Head of Communications - Kim Camilleri
Head of Experience - Daniel Harvey
Product Director - Blake Folgado
Agency - Hell Yeah!
Head of Creative - Dulcie Cowling
Lead Creative - Fiona White
Creative - George Nixon
Account Director - Izzy Hooper
Managing Partner - Josh Clarricoats
Head of Strategy - Tom Newton
Lead Strategist - Asa Nowers
Exec Producers - Sam Ojari & Adam Morley
Production Company - Studio Yes
Producer - Carolina Rinaldi
Director - Kyle Jon Shephard
Animation - Vanessa Carrara, Ruan Vermeulen @ Rave Growl
Grade - Jessica Vile @ Vile Colour
Offline / Online edit - Louis Guinto @ Studio Yes
VFX - Rave Growl
Sound Design & Score - Ben Brannan
