Last night, only two Black Pencils were handed out at the 44th D&AD Awards in London. One went to Leo Burnett Canada for their "Big Ideas Come Out Of Big Pencils" site redesign. The other went to The Guardian for a redesign of the paper.
In addition to those two highly coveted Black Pencils, 54 Yellow Pencils were awarded as well. Some of those went to the same winners with Leo Burnett London winning Yellow Pencils in the Viral, Direct and Digital Crafts categories for their youth-targeted public-awareness campaign, Cameraphone.
Check out the Black Pencil winners inside.
Leo blackpencilsite
Online: Primary Brand Websites
Title: Big Ideas Come Out Of Big Pencils
Website here: LeoBurnett.ca
Creative Directors: Shirley Ward-Taggart, Judy John
Art Directors: Peter Gomes, Ian Kay, Israel Diaz
Technical Director: Hubert Bandurski
Director: Peter Gomes
Programmer: Dan Purdy
Copywriters: Len Preskow, Arthur Shah
Developer: Dan Purdy
Interactive Designer: Mike Findlay
Designer: Peter Gomes
Animator: Dan Purdy
Photographer: Peter Gomes
Sound Designer: Dan Purdy
Music Composer/Arranger: Dean Sterling
Advertising Agency: Leo Burnett & ARC Worldwide Canada
Digital Agency: Leo Burnett & ARC Worldwide Canada
Design Group: Leo Burnett & ARC Worldwide Canada
Production Company:ARC Worldwide Canada
Client: Leo Burnett Canada
Magazine & Newspaper Design: Complete Newspapers
Title: The Guardian Relaunch issue
Art Director: Mark Porter
Design Group: The Guardian Design Team
Client: The Guardian
Brand: The Guardian
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