In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Creative Agency: Goodby, Silverstein, & Partners
Co-Chariman/Partner: Jeff Goodby
Vice Chairman/Partner: Harold Sogard
Creative Director: David Kolbusz
Copywriter: Will Elliott
Copywriter: David Kolbusz
Art Director: Tanner Shea
Director of Broadcast Production: Cindy Fluitt
Broadcast Producer: Chris Allen
Group Strategy Director: Ted Florea
Brand Strategist: McKay Brown
Group Account Director: Leslie Barrett
Account Manager: Jamie Olson
Assistant Account Manager: Carolina Cruz-Letelier
Operations Director: Melissa Rosenbauer
Operations Manager: Rachel Klipp
Production Company: House of Usher Films
Director: Kinka Usher
Executive Producer: Nancy Hacohen
Production Company: Directorz
Director / D.P.: Tom Ryan
Executive Producer/Partner: Jeremy Besser
Executive Producer/Partner: John Gilliland
Editorial: Arcade Edit
Executive Producer: Damian Stevens
Producer: Jennifer Patterson
Editor of “Chicken Warning”: Kim Bica
Editor of “Chickens Across America” and “Chicken Birthday”: Patrick Griffin
Assistant Editor: Nick Ronbeau
Animatronic Chickens: The Character Shop
Puppet Masters: Rick and Debbie Lazzarani
