In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
1st Quarter
"Stunt Can" finds Jay Mohr playing a talent agent in a meeting with Jackie Chan, who wants Diet Pepsi to star with him in a big action movie.
Tagline: “Light. Crisp. Refreshing.”
Executive producer: Rikki Furman
Copywriter: Pat Carella
Art directors: Steven Zizila
Editorial: Cosmo Street
Director: Joe Pytka
Production Co: Pytka Productions
Principal talent: Jackie Chan, Jay Mohr
Original upload below.
